Chanel's latest fragrance, Coco Mademoiselle Crush Absolu, is a testament to the brand's enduring appeal and its ability to capture the essence of its iconic founder, Gabrielle Chanel. This new scent is a bold move, expanding the beloved Coco Mademoiselle franchise and offering a fresh take on a classic. With a focus on modernity, relevance, and singularity, it embodies the spirit of the young Gabrielle Chanel, who was known for her instinctiveness, boldness, and unique sensuality. The fragrance is a celebration of freedom and reinvention, empowering women to express their multifaceted selves.
The creation of Coco Mademoiselle Crush Absolu is a testament to the creative freedom and expertise within the Chanel fragrance division. Olivier Polge, the perfumer behind this masterpiece, was given no brief, allowing him to explore the wide olfactory impressions of the original Coco Mademoiselle. He drew inspiration from the ambery notes and central accords, creating a fragrance that is both irresistible and unforgettable. The result is a harmonious blend of fruity and woody notes, with grapefruit and lychee accords providing a rosy sweetness that complements the ambery woody notes.
The name Coco Mademoiselle Crush Absolu is a clever play on words, combining the lightness of the original fragrance with the intensity of the 'absolu' term. The word 'crush' has been used in Chanel's jewelry line since 2015, and Polge found it to be a familiar and resonant choice. The fragrance's powdery quality adds a layer of complexity, contrasting beautifully with the woody notes.
Cattaneo, the president of Chanel Fragrance and Beauty, emphasizes the brand's commitment to creative excellence, heritage, and quality. The new fragrance is a reflection of Gabrielle Chanel's iconic quote about the 'freedom of becoming,' allowing the perfumers to bring their authentic freedom and new ideas to the market. Coco Mademoiselle Crush Absolu is a symbol of independence and free spirit, a facet of expression that Chanel embraces.
The launch of Coco Mademoiselle Crush Absolu is a strategic move, with a focus on quality and savoir-faire. The fragrance will be available in a 1.7-ounce eau de parfum for $162 and a 3.4-ounce version for $195. The deeper beige color of the bottle and the black background with gold lettering add to the overall allure. The fragrance will be launched on Gabrielle Chanel's birthday, August 19th, and will be available for pre-sale starting July 31st.
Industry estimates suggest that Coco Mademoiselle Crush Absolu will generate 100 million euros in retail sales during its first 12 months on the market. This new fragrance is a testament to Chanel's ability to create timeless, captivating scents that resonate with its global audience. With its unique blend of notes and captivating scent, Coco Mademoiselle Crush Absolu is sure to become a beloved addition to the Chanel fragrance family.
